![]() * Expand customer-centric culture and capabilities - Yahoo! will develop rich experiences for each audience segment and deliver solutions to meet the needs of all advertisers and publishers worldwide. The new structure is designed to drive this strategy by aligning the organization with four key objectives: Yahoo!’s strategy is to create unique user experiences and consumer insights by leveraging its unmatched global user participation, connections and data. Here is some hearty info from the Yahoo press release: Unfortunately there is only so much time in the day here at Search Engine Strategies and I’ll be speaking with some Yahoo representatives this morning who should be able to shed more light on the restructuring of Yahoo, but from what I heard last night from the incredible group of Yahoo publicists, the company is sincerely and passionately excited about the new direction which a large number of employees have been pulling for. In turn, we plan to drive growth and profitability by leveraging our deep audience insights to create a full-fledged advertising network, with a marketplace that meets supply and demand both on Yahoo!’s valuable owned-and-operated network and across the entire Internet.” We believe having a more customer-focused organization, supported by robust technology, will speed the development of leading-edge experiences for our most valuable audience segments. Our strategy capitalizes on big emerging trends and leverages our core strengths in search, media, communities and communications. “The Internet is continuing to grow and evolve at a rapid pace, and we’re reshaping Yahoo! to be a leader in this transformation, just as we did successfully five years ago. “We’re moving aggressively to deliver the most possible value to our key customers - audiences, advertisers and publishers - and seize the major new opportunities we see ahead for the Internet,” said Terry Semel, Yahoo! chairman and chief executive officer. Yahoo! has reorganized its structure and management to align its operations with its key customer segments audiences, advertisers and publishers, which the company believes will “effectively leverage Yahoo!’s significant strengths to capture future opportunities for growth”.
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